YouTube

for Professionals

YouTube is a powerful tool for ambitious professionals to build authority, share expertise, and connect with a global audience.

I built my YouTube channel to over 135,000 subscribers while working a 9-5 in tech and changed my professional and personal life.

But let’s be real—starting and growing on YouTube can feel overwhelming.

I built systems and used tools to balance a my demanding engineering role with building my brand through YouTube.

100,000s of monthly views and top performing videos.

The Power of YouTube

  • Share Expertise

    YouTube offers you the opportunity to share your expertise with the world. With these videos you have the time to articulate your value and build a connection with your community. As viewers spend so much time with you they come to trust you far more than on other platforms.

  • Inbound Opportunities

    YouTube is fantastic for generating and solidifying opportunities. People can view you in your area of expertise and often seek you out for further opportunities. I have had job opportunities, speaking engagements, course sales and more all driven from my YouTube channel.

  • Expand Reach.

    YouTube videos are the golden goose of content repurposing. Not only does the YouTube video live on the 2nd largest search engine but you can cut it up into short form clips and post to LinkedIn and TikTok or take the video structure/ main points and write text on LinkedIn, X and more.

Youtube Helped Me Grow my Linkedin Presence

I’ve gained 100,000s of impressions and 1000s of followers by cutting up my YouTube content and putting it on Linkedin. Minimal extra work for maximum returns.

Post reached 460,000 Linkedin accounts reached in 1 week.

Over 18,000 accounts reached in 24 hours.

But you might be asking..

  • YouTube can feel like a confusing platform to get started on. There’s so many elements to consider that know what to focus on first can derail you. This is a big reason people never start. However, thinking about the purpose of your channel and who you hope to speak to can create a solid foundation to build on.

  • Knowing how to plan, structure and edit engaging videos is a skill, but it’s one that we can all learn. There are practical steps one can take to tackle each.

  • Another common question. Camera? Mics? Lights? Editing Software? There are a number of considerations from basic to high end. When you know what you’re aiming for and your budget it can be simple to pick the gear and get started.

  • YouTube CAN BE very time consuming. From ideation to recording to editing to packaging and promotion. HOWEVER, with systems in place and leveraging outsourcing and automation, you can significantly reduce the time it takes to get videos out.

  • One of the most powerful things about YouTube is the possibility to repurpose content. Knowing how to do this efficiently and effectively can help expand your brand significantly.

Book a YouTube 1:1

If you want to speak to me directly regarding your YouTube journey and branding then book in a 1:1 where we can strategise and plan practical steps for your YouTube journey.